When I was introduced to Altra at last month's Pitti Fragranze, I was initially a little bit resistant to the brand. The concept behind them seemed contrived, self-consciously quirky, a bit silly really. Billed as "Future Nature Scents" a nice man told me they were all about imagining how nature will smell in the future. While most brands (*mostly in a Cartman voice) are trying to use synthetics...
When I was introduced to Altra at last month's Pitti Fragranze, I was initially a little bit resistant to the brand. The concept behind them seemed contrived, self-consciously quirky, a bit silly really. Billed as "Future Nature Scents" a nice man told me they were all about imagining how nature will smell in the future. While most brands (*mostly in a Cartman voice) are trying to use synthetics...
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